The children’s play is defined as one of the most important activities, which is essential for the development. Considerable amount of research establish evidence of increasing reduction of nowadays children’s play skills. Many psychologists and educators believe that this fact has a negative effect on development. There are many reasons for decreasing of play levels. One of them is a consequence from the very extreme changes in the tool of play – the toy. The toy reflects the culture. In this context we can argue that the major trend of the genesis of play materials is their commercialization. The main purpose of this paper is to analyze and summarize the basic dimensions of this process and to correlate them to their effect on child’s play and development.
Veleva, A. Commercialization Of Children’s Toy. 9th International Balkans Education and Science Conference in Edirne, Turkey on 16-18 October 2014, p. 272-275, https://dosyalar.trakya.edu.tr/egitim/docs/Kongreler/FProceedings.pdf